Got a Blackberry recently.
Yes, I like it. A lot.
But, it got may attention about something.
I set it up to get my email. I mean, that's one of the things that Blackberrys are for, right? So, I set it up to get email from three email boxes. One for stuff related to the blog (where all blog stuff forwards anyway), one for personal (that is, not work or blog; again, several email accounts already forward to that), and one for the Blackberry itself.
The problem? It seems I'm subscribed to all kinds of things. ESPN, MLB alerts, FoxNews, blog mailing lists, JCPenney, Sears ... heck, all kind of things.
Previously, when I got home at night -- or broke out the MacBook at lunch where wifi is available (Subway, BK, the mall, etc) -- I'd get all my emails. And, getting all those mailing lists at that time is fine. Depending on what time it is, how busy things are, or how tired I am, I'll read them or ignore them. I mean, really, that's how we all treat email subscriptions.
However, they don't all arrive at 7:00 at night, when I check my email. They arrive all throughout the day.
And, now that I have my Blackberry set up to get my email, I get those emails when they arrive. All throughout the day.
That's a problem.
Because, well, picture this:
I'm on the phone with someone in, say, Europe (yes, the Evil Corporation for which I work does business all across the globe). Suddenly, the Blackberry start buzzing. I reach down, pop up the clasp, lift the Blackberry out of the case, look at the screen. There it is. A message indicator.
I open the message, because, heck, it could be important.
There it is: Scott Ott has posted a new blog entry!
Then, it buzzes again. And I discover that JCPenney has all sheets and pillowcases 10% off.
Another buzz. Michael Steele wants money. (How did he get my address? From John McCain or Fred Thompson, I bet!)
Now, I'm not picking on these folks. I'm the one who subscribed. So, I'm getting exactly what I asked for.
However, the Blackberry has thrown a new wrinkle into it: I get my emails when they're sent. Not just when I check them at lunch or after supper.
So, I've come up with a solution.
I still want those subscriptions. Heck, Sears might have a sale I want to know about.
So, I've set up two new email addresses. One for subscriptions for the blog, and one for subscriptions for personal (non-work and non-blog). The Blackberry won't check those addresses. I will. At lunch. Or after supper.
What this means is, if I've subscribed to something of yours, and I suddenly cancel, I'm probably not really canceling. Instead, I'm stopping delivery to that address, and setting it up to another address.
I don't know why I didn't think of this before.