The headline at CBS Marketwatch reads "The Sarah Palin Phenomenon Is Doomed" -- a story that can also be found at CBSNews.com.
Not unexpected from the likes of CBS.
CBS, after all, stands for Complete BS.
Why do I say that?
Well, the subhead to the Jon Friedman article reads: "Media live to build you up -- then knock you down."
Oh, wait. Maybe it's not the Jon Friedman that's the senior columnist for Marketwatch. Maybe it's the Jon Friedman that's a comedian.
No, that's not it. There's a picture, so it's the regular Marketwatch guy.
And he really thinks that the media have built up Gov. Sarah Palin (R-AK).
So, before he returns to his native planet by way of whatever space ship brought him here, let's clear a couple of things up for Mr. Friedman:
First, the media hasn't built up Gov. Palin. You don't build someone up by spending 24 hours a day attacking them. That's called "tearing down."
Or, it would be, if it was working. But it's not.
Next, if you didn't make the person, you'll have a hard time breaking the person. What you should have done, if you were smart, was to do what the subhead implies: build up Sarah Palin. Tell nothing but sweetness and light. Make her your media darling. Then, when you were ready, turn on her.
But no. You were opposed to her from the start. So there's no way to turn on her now. You blew it.
Now, I'm not saying that something won't ... or couldn't ... happen to take the lustre off of Gov. Palin.
Sure, it could happen.
But you in the media won't do it. You'll need her help.
But, you know what? Based on the way you've handled things so far, you'd screw that up.
And I'll be watching and pointing and laughing the whole time.