Tuesday, March 30, 2010

Apple's rotten logic. Or is it?

Word is that Apple has pulled advertising from Fox News.

That's either the stupidest thing they've ever done ... or the smartest thing they've ever done.

The whole issue is Glenn Beck. Howard Kurtz, writing for the Washington Post, says Apple is one of many to pull their advertising:
More than 200 companies have joined a boycott of Beck's program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers.
An intelligent person would say that if Glenn Beck is the problem, don't advertise on Glenn Beck. Pulling all ads from Fox News, when they have such higher ratings than all the other news outlets, seems silly.

Unless it's smart.

You see, Apple has delayed shipping the iPad.

Perhaps Apple is growing too fast. They've had a niche market for so long, success may spoil them. So, pulling ads from the highest rated news channel -- and the number two overall cable network, behind USA -- may be a way of keeping themselves from straining themselves, while, at the same time, making the loony left happy.

Maybe the Apple Geniuses aren't all at the stores. Maybe some are in the marketing department.


  1. Nope, Apple is just that dumb.

    I'm an Apple developer and let me tell you, they do dumb stuff like this all the time. It's not smart to jerk around your customers, but its REALLY dumb to jerk around your developers.

  2. Yeah, it really doesn't surprise me.


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